THE BRAND

The brand was founded in 2022 by Francois Pouria who moved from London to Dubai after spending ten years working in marketing for two famous luxury brands.

“When I moved to Dubai, one of the things that most excited me was the sunny weather. I wanted to spend as much time as possible on the beach after living seven years in London. The sun and the view of the sea give me the energy I need to train and swim every day to stay healthy and in shape. But I struggled to find stylish, good quality and affordable swim shorts and T-shirts  that could be used for both training and swimming. So, I came up with my own brand: Dubai Beach Boy”.

Our brand philosophy leads us in every step of our work, from the design to manufacture of each piece, made locally in the United Arab Emirates. We offer menswear made of premium cottons and agile new-tech fabrics that can be used for training or swimming. Perfect athletic pieces that perform flawlessly on any occasion. We also care passionately about our environment, especially the beach and the ocean. As a result we donate twenty plastic bottles for every purchase made from us