THE BRAND

Dubai Beach Boy was founded in 2022 by Francois Pouria, who moved from London to Dubai after ten years working in marketing for well-known luxury brands.

"After living 8 years in London, I was inspired by Dubai’s sunshine and beach lifestyle. I wanted stylish, locally made, good quality and reasonably priced swim shorts and T-shirts that felt modern and easy to wear — but I couldn’t find them. So I created Dubai Beach Boy."

All our pieces are proudly designed and made in the United Arab Emirates. We focus on offering good quality products at fair prices, supporting local craftsmanship.

Dubai Beach Boy is known for its clean and minimal style, with fun quotes and cheeky taglines that add personality and a light sense of humour.

Our collections are made with comfortable premium fabrics, designed to be worn from beach to city, combining simplicity, quality and a small touch of quirkiness — inspired by the sunny spirit of Dubai.